Strengthening Corporate Brand Visibility and Thought Leadership

The Challenge

Media247 has a strong and visible presence across the UAE through its OOH media footprint. However, on digital platforms:

• The team had limited time and internal bandwidth to consistently create creative social media content
• The brand needed a stronger narrative to showcase its scale, campaigns, and leadership position
• There was less structured, repeatable process to visualize and execute social media efforts
• Leadership insights and industry perspective were not being actively reflected online

The challenge was to bring clarity, consistency, and creativity to Media247’s social media presence, without adding operational burden.

Our Approach

hb.lance approached this as a company-first branding initiative, supported by leadership-led thought visibility.

We focused on:

• Amplifying Media247’s market presence through structured, campaign-driven social content
• Highlighting the company’s wins, scale, and execution capabilities
• Strategically integrating leadership perspective and thought leadership to add depth and trust

To ensure balance, we followed a clear content framework:

• Corporate brand storytelling as the foundation
• Thought leadership as a supporting layer, adding context, values, and leadership perspective

This allowed Media247 to remain brand-led, while benefiting from authentic leadership visibility.

Results

The engagement delivered strong, measurable outcomes:

Brand Visibility

• 25% month-on-month growth in LinkedIn engagement
• 24,000+ organic impressions through consistent and strategic posting

Audience Reach

• Increased brand awareness across Media247’s target audience
• Stronger digital presence aligned with the company’s offline market leadership

Execution & Consistency

• Regular posting replaced ad-hoc social activity
• Clear structure improved internal clarity and confidence

Why This Partnership Works

This engagement succeeded because Media247’s social presence was treated as a strategic brand asset, not just a content exercise:

• Company-first storytelling: Brand visibility anchored in real market presence
• Leadership as context, not noise: Thought leadership used to strengthen trust
• Creative consistency: Campaign-driven content with a clear narrative
• Process-led execution: Systems that scale without increasing effort