Your MarTechgrowth partner.
We help B2B teams scale with content, GTM engineering, marketing automation, and AI-enabled execution.
Trusted by
What we build in weeks, not quarters
Built from our 11+ years of experience across startups, scaleups and Fortune 500 companies
Outbound + Inbound Engine
TAM, segmentation, messaging, sequences, and content aligned to sales conversations
Automation & Operations
n8n, Clay, enrichment, data hygiene, LinkedIn, email, and CRM workflows
Analytics & Experiments
Dashboards, attribution, ROI signals, and continuous improvement loops
See the System in Motion
Every component works together. Click any node to see how data and signals flow through your growth infrastructure.
Hover over any node
See how each component connects to your growth system
Growth Systems Across Diverse Industries
We've engineered predictable growth for companies across multiple sectors. Our systems adapt to your industry's unique dynamics.
Explore how we've helped companies across industries achieve predictable growth
View Case StudiesAbout Us
hb.lance is a MarTech company founded by Beena and Harsh.
What started as focused freelance work evolved into a full-time growth systems practice for B2B teams.
We operate as long-term partners, not short-term vendors.
What our Clients are Saying
Great work, strong technical foundations, keen deliverability focus, and good prompt execution!
Luigi Fernandez Ortega
Ops & Growth Lead
HBLance has been wonderful to work with. Beena and her team took the time to experiment and refine their approach to truly capture our brand's essence. Their creative deliverables have been impactful and well-received. Very responsive, and easy to work with and always ready to support even when there are the occasional last-minute requests!
Malavika Nair
Leading Design & CRM
Harsh is knowledgeable, industrious, and a pleasure to work with. He approaches each task with thoughtfulness and delivers on time. His work is high quality, and he's always willing to help and go the extra mile. I'd gladly work with him again
Ryan Hunt
Director of Marketing
Beena played a key role in strengthening Cortex's digital presence, particularly across email and social media marketing. Her strategic thinking, creative execution, and consistent brand messaging elevated our campaigns—especially on LinkedIn and through email outreach. What impressed us most was her quick grasp of our industry and audience, allowing her to craft messaging that was both technically accurate and engaging. Beena is professional, detail-oriented, and a pleasure to work with—always proactive, responsive, and focused on results. I highly recommend her to any business aiming to grow their digital footprint with confidence.
Himanshu Patel
Director
Harsh is AMAZING !!! Great communication and hard worker !
Ray Stephen
Chief Marketing Officer
Tech stack we work with day in and out
Let us scale your marketing efforts
Book Discovery CallFAQs
How are you different from other agencies?
We work with honesty and transparency. The work is not outsourced. Our principle is simple. If you win, we win.
Do you create content or outreach or just strategy?
We handle strategy, execution, and systems. Content and outreach are core parts of building long-term, sustainable growth.
Do you have a lock in period?
No long-term lock-ins. Retainers are earned through results and trust.
Who will I work with?
You work directly with Beena—who handles creatives and Harsh—takes care of technical.
Blogs
Insights on GTM, content, and B2B growth
