Cortex Engineering Software

The Challenge

When Cortex Engineering approached us in 2021, they faced several marketing obstacles common in the oil and gas engineering sector:

• Limited digital presence with minimal engagement on LinkedIn and inconsistent email communication
• Highly technical products requiring messaging that resonates with engineers while remaining accessible to procurement and operations teams
• Need for multi-channel coordination to stay top-of-mind throughout extended buyer journeys

They needed a strategic partner who could understand their technical solutions, communicate effectively with their specialized audience, and maintain consistent brand presence across digital channels.

Our Approach

Since 2021, we've built an integrated digital marketing program that has evolved with Cortex Engineering's business goals. What began as email marketing and LinkedIn management has grown into a full-funnel strategy spanning organic content, paid advertising, and strategic audience development.

This 4-year partnership reflects a deep understanding of their industry, products, and target audience—allowing us to deliver technically accurate, engaging content that drives results over the long term.

Tech Stack: Hubspot, Zoho, Linkedin, LinkedIn sales nav, Google ads, Canva

Services Provided

Our integrated marketing approach for Cortex Engineering includes:

Email Marketing

• Monthly email newsletters to engage prospects and existing clients
• Technical content that provides value and speaks directly to engineers and designers
• Audience growth strategies
• Performance tracking and optimization

LinkedIn Company Page Management

• Consistent content calendar and posting schedule
• Technical content, white paper, research, product version launches
• Thought leadership and industry insights
• Engagement with followers and industry partners
• Brand voice development and maintenance

LinkedIn Advertising

• Targeted ad campaigns to reach decision-makers
• A/B testing of ad creative and messaging
• Audience refinement and retargeting strategies
• Campaign optimization for lead generation

Google Performance Max Campaigns

• Multi-channel campaign management across Google's inventory
• Automated bidding and creative optimization
• Conversion tracking and attribution
• Continuous performance monitoring and refinement

Results

Over 4 years of partnership, we've delivered measurable growth across all channels:

LinkedIn Growth

• 36% increase in organic follower base

Email Marketing Performance

• Consistent monthly newsletter deployment maintaining audience engagement

Paid Campaign Performance

• Steady lead generation through Google Performance Max and LinkedIn Ads

Business Impact

• Sustained pipeline contribution over 4 years

Why This Partnership Works

The ongoing success of this 4-year partnership is built on several key factors:

• Deep industry understanding: We've invested time learning the oil and gas engineering space, enabling us to create technically accurate content that resonates with engineers, designers, and operations teams
• Patience with long sales cycles: Our multi-channel approach maintains consistent visibility throughout Cortex's extended buyer journeys, which can span 6-18 months
• Technical + accessible messaging: We balance engineering precision with clarity, making complex software solutions understandable to diverse stakeholders
• Strategic evolution: As Cortex's business has grown and changed over 4 years, we've adapted our approach—expanding from foundational email and social into sophisticated paid advertising strategies
• Consistent execution: Regular content production and campaign management ensure Cortex remains visible when prospects are ready to engage