Key Takeaways
We use Notion as a content calendar and Make.com to automate social media scheduling across multiple platforms. When a post is marked "Ready to Publish" in Notion, Make.com picks it up, posts it, and updates the status to "Published". This setup helps us manage multiple clients, platforms, and time zones without the need for paid scheduling tools.
The Challenge: Scaling Social Media Without the Chaos
Our agency handles:
- Multiple client accounts
- Different social media platforms (LinkedIn, Instagram, YouTube, etc.)
- Time zones across the globe
- Team and client collaboration
We needed a centralized system to:
- Plan and manage content
- Track approvals and statuses
- Ensure automated, on-time publishing
The Tools We Use
Notion
As we were already using it. We built a content calendar where each post includes:
- Type (photo, video, carousel)
- Platforms (Instagram, YouTube, LinkedIn, etc.)
- Captions
- Publish date and time
- Status (Draft, Ready to Publish, Published)
Make.com (No-Code Automation Platform)
Make.com helps us connect Notion to social media tools and automate tasks:
- Watches for "Ready to Publish" status
- Collects post content and scheduling details
- Triggers automatic posting at the right time
- Updates status in Notion to "Published"
How the Automation Works (Step-by-Step)
- A team member creates a post in Notion with all the required fields filled out.
- Once the post is approved, the status is marked as "Ready to Publish".
- Make.com detects the update and automatically publishes the post to the correct platform.
- After successful posting, the system updates the post status in Notion to "Published".
This keeps everything organized, automated, and trackable.
Tech#Notion#Social media automated posting
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