How We Automate Social Media Scheduling Using Notion and Make.com (No-Code Workflow)

Managing social media for multiple clients across different time zones can get chaotic fast. From remembering publish dates to tracking approvals and ensuring timely posting, it’s a lot.

That’s exactly why we built a no-code automation workflow using Notion and Make.com (formerly Integromat).

Here’s a breakdown of how we automated our content scheduling—without relying on expensive tools.

TL;DR

We use Notion as a content calendar and Make.com to automate social media scheduling across multiple platforms. When a post is marked "Ready to Publish" in Notion, Make.com picks it up, posts it, and updates the status to "Published". This setup helps us manage multiple clients, platforms, and time zones—without the need for paid scheduling tools.

The Challenge: Scaling Social Media Without the Chaos

Our agency handles:

• Multiple client accounts

• Different social media platforms (LinkedIn, Instagram, YouTube, etc.)

• Time zones across the globe

• Team and client collaboration
  

We needed a centralized system to:

• Plan and manage content

• Track approvals and statuses

• Ensure automated, on-time publishing

The Tools We Use

Notion

As we were already using it. We built a content calendar where each post includes:

• Type (photo, video, carousel)

• Platforms (Instagram, YouTube, LinkedIn, etc.)

• Captions

• Publish date and time

• Status (Draft, Ready to Publish, Published)

Make.com (No-Code Automation Platform)

Make.com helps us connect Notion to social media tools and automate tasks:

• Watches for "Ready to Publish" status

• Collects post content and scheduling details

• Triggers automatic posting at the right time

• Updates status in Notion to "Published"

How the Automation Works (Step-by-Step)

1. A team member creates a post in Notion with all the required fields filled out.

2. Once the post is approved, the status is marked as "Ready to Publish".

3. Make.com detects the update and automatically publishes the post to the correct platform.

4. After successful posting, the system updates the post status in Notion to "Published".

This keeps everything organized, automated, and trackable.